Tesla Lowers Price of Model 3 Long Range RWD in China
Tesla has once again become the focus of industry attention after cutting the price of the newly launched Model 3 Long Range Rear-Wheel Drive (RWD) in China. The move comes just weeks after the model’s release and is clearly aimed at boosting its competitiveness in the highly contested EV market.
Adjusted Pricing and Delivery Timeline
The Model 3 Long Range RWD, offering 830 km of CLTC range, was previously priced at RMB 269,500 (about USD 37,800). It has now been reduced by RMB 10,000 to RMB 259,500 (about USD 36,400). According to Tesla’s official website, delivery time for new orders of this version remains at 1–3 weeks.
While the price cut is specific to this variant, prices of the other three Model 3 trims remain unchanged, signaling that Tesla’s overall pricing strategy is still steady.
Currently, both the base Model 3 RWD and the Model 3 Dual Motor AWD also have delivery times of 1–3 weeks, while the higher-end Model 3 Performance is listed at 3–5 weeks. This suggests Tesla’s supply chain in China remains stable and capable of meeting demand across different trims. As the price adjustment brings in more new owners, choosing the right Model 3 accessories has also become an important consideration.
Tesla has shared a new video of the recently launched Model 3 Long Range RWD in China pic.twitter.com/ehYhlll1ia
— The Tesla Newswire (@TeslaNewswire) August 12, 2025
Sales and Market Incentives
To further stimulate sales, Tesla is continuing to offer purchase incentives throughout September, including a five-year zero-interest loan and an RMB 8,000 insurance subsidy. These financial and insurance incentives are expected to strengthen purchase intent among potential buyers.
Sales data show that Model 3 performance in the Chinese market has been mixed. In July, deliveries reached 9,851 units, down 0.78% year-on-year and down 40.8% month-on-month. However, cumulative sales from January to July reached 101,770 units, a 26.5% increase year-on-year, highlighting continued growth in overall demand.
Export Performance
On the export front, Tesla delivered 12,197 Model 3 units to overseas markets in July, down 46.5% year-on-year but surging 228.8% compared to June. From January to July 2024, cumulative exports totaled 70,718 units, representing a 42% year-on-year decline. These fluctuations reflect the challenges Tesla faces in balancing domestic demand with overseas supply.
Conclusion
This price cut underscores Tesla’s agility in responding to market changes and its determination to maintain competitiveness. As the EV industry continues to evolve rapidly, how Tesla balances pricing, supply chain management, and market incentives will be key to its performance in China and globally.