Tesla once again proved its dominance in automotive technology. In JD Power’s 2025 U.S. Tech Experience Index (TXI) Study, the EV maker outscored all other brands—by a wide margin. Yet, due to eligibility restrictions, Tesla walked away without any official awards.
Survey Highlights
JD Power gathered feedback from 76,230 owners of new 2025 model-year vehicles, marking the study’s 10th year. On raw scores, Tesla claimed the top spot with an impressive 873 out of 1,000 points. That result is more than double the ratings of established automakers such as Volkswagen (432 points) and Toyota (436 points).
Rivian secured second place with 730 points, but like Tesla, it was excluded from the official rankings. For Rivian owners looking to personalize their vehicles, Hansshow’s Rivian accessories provide options to enhance both style and functionality. JD Power clarified that both companies did not meet award criteria, which, according to CarUp, requires automakers to have sales in every U.S. state.
Because of this rule, Genesis was officially declared the winner despite a score of only 538. Cadillac (526) and Lincoln (523) followed in second and third place among award-eligible brands.
What Drivers Said
The 2025 survey also found that technology complaints dropped year-over-year, improving by 6.3 issues per 100 vehicles. This signals a stronger overall user experience.
Automatic climate control was one of the most popular features, as drivers praised its seamless handling of heating, ventilation, and air conditioning. Kathleen Rizk, JD Power’s senior director of technology, noted that “Smart technology not only seems to anticipate the driver’s needs but also reduces the cognitive workload and some of the difficulties that drivers face with digital systems.” For owners interested in adding more comfort or driver-assist functionality, Hansshow’s New Tesla accessories provide a range of upgrade options to complement these technologies.
Not every innovation earned praise, though. Car wash mode frustrated many drivers because of its hidden placement within infotainment menus. Recognition systems also drew criticism for occasional malfunctions. By contrast, the blind spot camera emerged as a clear favorite—93% of respondents reported regular use, and 74% said they want it included in future vehicles.
The Takeaway
While JD Power’s official awards went to Genesis, Cadillac, and Lincoln, the raw data paints a different picture. Tesla and Rivian may not have been eligible for trophies, but their high scores suggest that when it comes to advanced technology, new players are leading the way.